We Are Your EU Beachhead.
The Sunshine Society manages your 3PL, EU Cosmetic Regulation compliance, and go-to-market strategy, giving your Australian beauty brand a fully operational EU presence from day one.
450M+
EU Consumers
€89B
EU Beauty Market
Day 1
Market Presence
"Led by a Senior GTM team from Google and Salesforce , combining tech-scale execution with beauty-boutique curation. We don't just open doors to the EU market; we build the entire commercial infrastructure behind them."
The Sunshine Society Founding Team
Former Google · Salesforce · Beauty Industry Specialists
Everything Between Australia and Ireland
We handle the complexity so you can focus on what you do best , building extraordinary products.
EU Market Entry
Ireland is the English-speaking gateway to 450 million EU consumers. We provide the market intelligence, consumer insights, and distribution infrastructure to make your EU launch seamless.
- Irish market positioning & consumer research
- EU pricing strategy & competitive analysis
- Digital-first GTM playbook tailored to your brand
- Retail & DTC channel strategy
EU Cosmetic Compliance
Navigating EU Cosmetic Regulation is complex. We manage the entire compliance process , from CPNP notification to Responsible Person obligations , so you can focus on your product.
- CPNP (Cosmetic Products Notification Portal) registration
- EU Responsible Person designation
- Product Information File (PIF) management
- Safety Assessment & INCI labelling compliance
3PL & Fulfilment
Our Ireland-based 3PL partner handles customs clearance, bonded warehousing, pick-and-pack, and last-mile delivery across Ireland and the EU , all under our single commercial relationship.
- Customs clearance & import duty management
- Bonded EU warehousing in Ireland
- Pick, pack & subscription fulfilment
- Returns management & reverse logistics
GTM Strategy
Our team brings Google and Salesforce-calibre go-to-market rigour to the beauty boutique space. We build demand, acquire customers, and scale your brand with precision.
- Performance marketing & paid social strategy
- Influencer & editorial seeding in Ireland/UK
- CRM & lifecycle marketing setup
- Analytics, attribution & growth reporting
From Application to Launch
Brand Application
Submit your brand profile. We review fit against our curation criteria within 5 business days.
Compliance Audit
Our regulatory team assesses your formulations against EU Cosmetic Regulation requirements.
Partnership Agreement
We agree commercial terms, exclusivity windows, and your EU market entry roadmap.
Launch & Scale
Your products launch in The Sunshine Society Seasonal Box and our DTC channel, with full GTM support.
Founder FAQs
Let's Build Your EU Presence.
Tell us about your brand. We review all applications within 5 business days.